Blog & News

BLOG & NEWS BBC and Dan Ariely Team Up to Discuss “Decoy Effect” and How It Impacts Decisions

BBC and Dan Ariely Team Up to Discuss “Decoy Effect” and How It Impacts Decisions

In a recent interview, Centene Center Faculty Director and behavior economics researcher Dan Ariely, PhD, MA, spoke with BBC about the “decoy effect,” what occurs when consumers are faced with a third choice rather than just two. Dr. Ariely provides insight into the influence this has on several aspects of one’s life including personal finances, voting decisions, and lifestyle choices. Read more

About The Centene Center for Health Transformation

The Centene Center for Health Transformation™ is a community-corporate-academic healthcare partnership that advances life-centric health research to improve lives so that communities can thrive. For more information regarding the Centene Center for Health Transformation, visit https://www.centenecenter.wustl.edu.

SHARE THIS POST:

Research Focus Areas

The Centene Center engages in research across five focus areas to influence positive health outcomes and decrease healthcare costs. Find out more about our studies, initiatives, and researchers here.

LEARN MORE
Back to top