BBC and Dan Ariely Team Up to Discuss “Decoy Effect” and How It Impacts Decisions
In a recent interview, Centene Center Faculty Director and behavior economics researcher Dan Ariely, PhD, MA, spoke with BBC about the “decoy effect,” what occurs when consumers are faced with a third choice rather than just two. Dr. Ariely provides insight into the influence this has on several aspects of one’s life including personal finances, voting decisions, and lifestyle choices. Read more.
About The Centene Center for Health Transformation
The Centene Center for Health Transformation™ is a community-corporate-academic healthcare partnership that advances life-centric health research to improve lives so that communities can thrive. For more information regarding the Centene Center for Health Transformation, visit https://www.centenecenter.wustl.edu.